Microsoft adds Reddit data to Bing search results, Power BI analytics tool

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/IX6tJSNvRF4/microsoft-adds-reddit-data-bing-search-results-power-bi-analytics-tool-288306 Microsoft is bringing the self-proclaimed “front page of the internet” to the pages of its search results. Microsoft has struck a deal with Reddit to pipe data from the social network into Bing’s search results, as well as Power BI’s analytics dashboard, the companies announced on Wednesday. Now, when people search on Bing, posts published to Reddit may be included in the search results. For example, if a person’s query asks something like “what were the best video games released in 2017,” answers may be sourced from comments left in Reddit’s “gaming” subreddit, […]

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SearchCap: Top Google searches, more data in Search Console & Google Assistant expands

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/d5VXP1CjJz8/searchcap-top-google-searches-data-search-console-google-assistant-expands-288336 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups. Google bringing the Assistant to tablets and Lollipop Android phonesDec 13, 2017 by Greg Sterling The move comes against the backdrop of accelerating virtual assistant […]

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Google bringing the Assistant to tablets and Lollipop Android phones

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/NN7LV19btS8/google-bringing-assistant-tablets-lollipop-android-phones-288304 Google is rolling out the Assistant to more devices. It will soon be available on Android tablets running Nougat and Marshmallow, and smartphones running Lollipop. Tablets in the US running English will be the first to get access. However, a wide array of Android 5.0 smartphones (Lollipop) will get the Assistant: Those operating in English in major markets and in Spanish in the US, Mexico and Spain; and Lollipop smartphones in Italy, Japan, Germany, Brazil and Korea. Google is pushing the Assistant out to more devices as the market becomes more competitive and […]

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Google Search Console beta adds 12+ months of data to performance reports

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/GnDg9ZWIBEQ/google-search-console-beta-adds-12-months-data-performance-reports-288309 The new beta version of Google Search Console has now added over 12 months of historical data to the performance reports. Here is a screen shot showing the options of date filters for the report, including last seven days, last 28 days, last three months, last six months, last 12 months and full duration: Glenn Gabe of G-Squared Interactive also is able to see it in his beta Google Search Console reports: On the first day of Christmas, Google gave to me… *12 months of data in the new GSC*!! OMG, here we […]

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Visualizing your site structure in advance of a major change

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/DN1CZO-6Ei0/visualizing-site-structure-advance-major-change-286510 In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look instead at how a major site structure change might impact your site. Search engine crawlers can determine which pages on your site are the most important, based, in part, on how your internal links are structured and organized. Pages that have a lot of internal links pointing to them — including links from the […]

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The vicious cycle of ROAS targets is killing your business

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/z6gQpTNpgks/vicious-cycle-roas-targets-killing-business-287275 Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t take incrementality into account, which incentivizes marketers to turn on retargeting or brand campaigns to meet their targets while hardly generating any tangible results. It sets incentives to sell more low-margin products to mainly existing customers because this type of second-class revenue is […]

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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/geVg5SPGKFk/site-search-can-drive-holiday-revenue-help-e-commerce-sites-compete-major-retailers-288248 This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions. Following Black Friday and Cyber Monday outcomes, most of that revenue will be divided among Amazon and a handful of large-scale e-commerce sites, including Walmart, Target and Best Buy. With so many dollars at stake, there is still a sizeable amount of market share available for smaller online retailers. But what can e-commerce sites do to compete with the likes of Amazon or Walmart? An optimized on-site search platform could very […]

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Hurricane Irma was the No.1 top trending Google search in the U.S. & globally for 2017

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/DnFYwTWN0sQ/hurricane-irma-no-1-top-trending-google-search-u-s-globally-2017-288256 Google has released its “Year in Search” for 2017, offering up more than 40 top ten lists for searches in the U.S. and globally. The search terms are ranked based on the top trending searches that saw the highest spike in traffic over a sustained period in 2017 compared to 2016. In the U.S., the No. 1 top trending search term was “Hurricane Irma” — it also ranked No. 1 on the top trending global searches, and top news searches in 2017. In addition to “Hurricane Irma,” “Hurricane Harvey” also made showed up […]

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SearchCap: Google’s SEO guide, Microsoft outings app & data SEO

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/Z1urNE2NInw/searchcap-googles-seo-guide-microsoft-outings-app-data-seo-288258 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google revamps its SEO Starter GuideDec 12, 2017 by Barry Schwartz This is the first update of the SEO starter guide in several years. A balanced approach to data-driven SEODec 12, 2017 by Ryan Shelley SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. Microsoft’s new Outings app aims to […]

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Compare 13 leading SEO platforms

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/K12c1vlRHXE/compare-13-leading-seo-platforms-288245 SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business. This 42-page report includes profiles of 13 leading SEO tools vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit […]

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