Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/VzipakDGqKk/study-argues-google-home-6x-effective-alexa-will-consumers-care-278085 Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is Google Home is “six times more ‘effective’ than Alexa.” The study was based on 3,000 questions being asked to both devices. Beyond the conclusion, little else was reported about the nature of the questions or where Home succeeded and […]

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Google updates its mobile Test My Site tool with more competitive analysis

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/0UGFlJhWk34/google-updates-test-site-tool-show-many-visitors-losing-compare-competitors-278059 Google announced on the Google Small Business blog that they’ve updated the Test My Site tool to add more than just your site’s mobile speed scores, which they launched a year ago. Now the tool will show you how many visitors your site is losing because of your site speed and how you compare to your competitors. This tool will estimate not just how long it takes for your mobile site to load but also how many visitors you’re potentially losing during load time. It will also tell you how well you are […]

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Spotted in AdWords: Check a box and automatically create a headline test

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/AfBUv-xRpYs/google-adwords-headline-test-checkbox-278075 For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” Now, it looks like Google is trying out a feature to make it easier for more advertisers to adopt even basic ad testing. Digital marketing strategist Conrad O’Connell spotted a new option in the old/current AdWords interface to “Create a second ad with headlines […]

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Surviving and thriving at an SEO conference

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/CD2MRmd3W4s/surviving-thriving-seo-conference-277875 I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals often face: how people can make the most of their meetups and time together. Having attended SEO conferences since 2006, I’ve learned some strategies to use before and during conferences to help maximize my time while I’m there. Some […]

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Google News gets a cleaner look, new features to make it ‘more accessible’

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/nmC6XxhScMc/google-news-gets-cleaner-look-new-features-make-accessible-277533 It’s difficult to believe that Google News is 15 years old. In that time, it has been through a number of feature changes and minor redesigns. The last major redesign was in 2010, but today it’s getting another one. The idea is to add feature and content depth but also simplify the layout and navigation. I spoke with Anand Paka, the Google News product manager. He said the redesign intends to connect users with more quality journalism and to make Google News more “accessible” to everyone and less of a power user product. By the same token, Paka told me […]

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SearchCap: EU fine, Google algorithm changes & local features

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/nAdJDoBsp0I/searchcap-eu-fine-google-algorithm-changes-local-features-277993 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU slaps Google with $2.7B antitrust fine for favoring its own content in search resultsJun 27, 2017 by Greg Sterling The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases. Google algorithm update may be rolling out since June 25Jun 27, 2017 by Barry Schwartz Did you notice changes in your Google organic search traffic or rankings? There may […]

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Google My Business website builder SEO review

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/NK6CzE5KWGA/google-business-website-builder-seo-review-277182 Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Google’s Marissa Nordahl made the announcement it in a Google My Business Help thread on Tuesday, June 13. Here is what she wrote: One of the most common actions people take when exploring a Google listing is to go to the website, but we know that getting a website can still be a challenge for […]

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Thinking about an SEO platform? We compare 13 leading vendors

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/SyoOk0THHqA/thinking-seo-platform-compare-13-leading-vendors-277977 SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business. This 42-page report includes profiles of 13 leading SEO tools vendors, pricing information, capabilities comparisons, and recommended steps for evaluating and purchasing. Visit […]

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Branch offers first deep-linking from ads on AMP pages to app content

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/WkMGU_ZSglw/branch-offers-first-deep-linking-ads-amp-pages-app-content-277824 Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto, California-based company said this is the first time deep-linking has been offered from ads on AMP pages to apps. The original Journeys provided deep links from mobile web content directly into specific content inside an installed app. AMP Journeys […]

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Google algorithm update may be rolling out since June 25

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/0PTbmq46Ei8/google-algorithm-update-rolling-since-june-25th-277942 Google seems to have been rolling out a large search algorithm update starting sometime around Sunday, June 25. Google’s John Mueller said, “We make updates all the time,” when asked specifically about the speculation around a Google update. In my opinion, there was an algorithm update to the Google search rankings over the past few days that is still rolling out. Google technically did not confirm it, outside of John Mueller’s typical reply to any questions around an algorithm update. But based on the industry chatter that I track closely and the automated […]

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