SearchCap: AdWords parallel tracking, Google Attribution & local search updates

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/xBEmfqufEfQ/searchcap-adwords-parallel-tracking-google-attribution-local-search-updates-285389 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 ways to generate links with online influencersOct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. A brief history of Google’s most important local search updatesOct 20, 2017 by Brian Smith How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events […]

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10 ways to generate links with online influencers

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/MRgixeJ_V1M/10-ways-generate-links-online-influencers-284804 You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so they will want to start working with you. If you’re not sure what angle your organization should take to work with online influencers, consider the following angles: unique content sharing, product promotion, sponsorships and relationship building. You’ll also want to be sure you […]

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A brief history of Google’s most important local search updates

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/cRgKfc7hSSQ/brief-history-googles-important-local-search-updates-284973 Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its algorithm could adversely impact their search ranking or even prevent them from appearing on the first page of search results for targeted queries. What makes things really tricky is the fact that Google sometimes does not telegraph the […]

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Google expanding Attribution beta to hundreds more advertisers

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/DNh5liYoPaY/google-expanding-attribution-beta-hundreds-advertisers-285326 Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum. Google is now rolling out this program to hundreds of advertisers this week. Google is touting successful initial beta tests with brands using Google Attribution. Companies like HelloFresh claim a 10 percent increase in conversions since using Attribution. Karl Villanueva, head of paid search and display at HelloFresh, said this about the initial […]

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Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/y7JoaEHEIN0/search-pics-danny-sullivan-noogler-googles-upside-room-google-sukkah-285341 In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at the NYC office: Source: Twitter The upside down room at Google Australia: Source: Instagram A Google fireplace: Source: Twitter Google San Francisco office 10 year anniversary cake: Source: Twitter The real Google RankBrain: Source: Twitter A Google lookout: Source: Instagram About The […]

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/TCa2gjKDpww/amp-pages-conquer-competition-shoe-retailer-285266 In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only the second-biggest shopping season of the year in the United States, but for verticals like footwear, it’s number one. A top shoe retailer came to Brandify (disclosure: my employer) for a solution to boost local store visibility online. […]

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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/8G_YoiEcQQw/google-adwords-parallel-tracking-285274 Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and hurt campaign performance, says Google. Instead of processing the tracking with the landing page, Google is introducing “parallel tracking” to process the tracking URL, the AdWords click tracker and possible redirects in the background while the user goes […]

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SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/-yapGrFiOjA/searchcap-bing-ads-new-overview-pinterest-search-ads-rip-link-moses-285298 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Salesforce’s Einstein boosts search in its Commerce CloudOct 19, 2017 by Barry Levine The new features make it easier for online retailers to tailor site search to their visitors. S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the starsOct 19, 2017 by Amy Gesenhues Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” […]

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Salesforce’s Einstein boosts search in its Commerce Cloud

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/qHlGOwpycz8/salesforces-einstein-boosts-search-commerce-cloud-285262 Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The company says its platform is used by 2,400 sites in about 50 countries, handling over 350 million online shoppers monthly. In May, Einstein-powered enhancements were made to Commerce Cloud’s Predictive Sort, Order Management and other features. The company built its Commerce Cloud around […]

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S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/AtMzNfa7uQA/s-chandrasekhar-google-doodle-honors-astrophysicist-won-nobel-prize-study-stars-285234 Today’s Google doodle spotlights the Indian-American astrophysicist and Nobel Prize winner Subrahmanyan Chandrasekhar on what would have been his 107th birthday. As a result of his work studying the evolution of stars, Chandrasekhar found The Chandrasekhar Limit, the theory that a star’s mass will determine whether a star becomes a white dwarf, a black hole or a supernova explosion. From the Google Doodle Blog: The limit explains that when a star’s mass is lighter than 1.4 times that of the sun, it eventually collapses into a denser stage called a “white dwarf.” When […]

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