SearchCap: Google pollen search, Google reviews bug & Google pays Apple

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/EpLzhXvM3aA/searchcap-google-pollen-search-google-reviews-bug-google-pays-apple-280850 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Local & Maps Link Building SEO SEM / Paid Search About The Author

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Google rolling out hands-free calling on Google Home to US and Canada

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/p1DXZ1tfAjg/google-rolling-hands-free-calling-google-home-us-canada-280827 At Google I/O, the company announced that it was going to allow calling via Google Home. Now, Mountain View is rolling out the capability for the US and Canada in English, with Canadian French coming soon. The device will permit calling to your Google contacts and businesses by voice alone. Alexa devices can call one another or users with Alexa apps on their smartphones. Microsoft’s Cortana has also promised calling capabilities via Skype. However, Google Home’s calling range is broader and more useful than the Amazon feature because it doesn’t require a corresponding […]

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Google working to fix the ability to leave local reviews on Google Maps

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/O1VO6UeI-I4/google-working-fix-ability-leave-local-reviews-google-maps-280822 For the past few hours, the ability to leave reviews on local business profiles within Google search or Google Maps has not been functioning. Google has told us they are aware of the issue and are working on a fix. But currently, if you want to leave a review for a local listing, you are out of luck. The issue started approximately at 10:00 a.m. ET. When you try to click the “write a review” button from any of the locations that allow you to write a review, nothing happens. Again, Google is […]

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How to get developers to implement SEO recommendations

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/O9awaV_iXcU/get-developers-implement-seo-recommendations-280318 The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all walk into projects hoping to discover an internal champion that can take the developers to lunch and buy them beers in hopes that our suggestions get turned into actions, but sometimes that champion doesn’t show up. In some cases, getting things done may […]

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Developing YOUR audience targeting strategy

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/lYJaJJ2OujI/developing-audience-targeting-strategy-280441 We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign could and should be an RLSA campaign. So, what is the most important audience of online searchers? Yours. 2017 has been a year of growth for what is possible with remarketing, as both Google and Bing have released […]

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Google gives allergy sufferers a heads-up on pollen levels via mobile search

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/FK5kQmw8s-M/google-gives-allergy-sufferers-heads-pollen-levels-via-mobile-search-280797 Starting today, Google will return “at-a-glance” local pollen levels for pollen and allergy-related searches on mobile. Google says it worked with The Weather Channel to pull the pollen index and forecast data. Clicking the “More about seasonal allergies” link will take you to more detailed information on pollen counts. In addition to the new pollen search feature, Google has included an option for allergy sufferers to receive a reminder via the Google app for notifications on pollen levels and forecasts. Google says one in five Americans suffers from seasonal allergies, and that allergy […]

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Analyst: Google’s default search deal worth $3 billion to frenemy Apple

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/ry6dz5dwg9c/analyst-googles-default-search-deal-worth-3-billion-frenemy-apple-280731 As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the dominant search tool on the iPhone. Now, a Wall Street analyst, Toni Sacconaghi of Bernstein, speculates that Apple may collect as much as $3 billion in “services” revenue this fiscal year from Google. Extrapolating from an initial 2014 court disclosure that Apple received $1 […]

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SearchCap: Bing Ads updates, Google Search Console change & competitive analysis

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/UW0ntBQ2vS0/searchcap-bing-ads-updates-google-search-console-change-competitive-analysis-280765 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads & Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. How to test and perfect nearly everything in PPCAug 15, 2017 by Chris Sherman Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only […]

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Labels are coming to Bing Ads & Bing Ads Editor

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/I1vd99cpSoc/labels-bing-ads-editor-280752 Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign, ad group, ad and keyword levels to aid in account management and analysis. Any item can have as many as 50 labels associated with it. Users can add and edit labels from a new labels menu that appears in the various levels in their accounts in the web interface. Additionally, new labels reports are available in the Dimensions tab. Labels used in AdWords campaigns can also port over […]

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Best Practices for Building an On-Demand Content Strategy

This post was originally published on http://feeds.searchengineland.com/~r/searchengineland/~3/FbVzwxWMQlc/best-practices-building-demand-content-strategy-2-280754 We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Content is king, but only if people can find it. This Thursday, August 17, join us as Mark Bornstein, VP of content marketing at ON24, highlights the best practices for building an on-demand content […]

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